As a nation, British shoppers buy more new clothes than any nation in Europe, with people buying twice as many items of clothing as they did a decade ago.

‘Fast Fashion’ – the reproduction of highly fashionable clothes at high speed and low cost – has far-reaching effects in terms of plastic pollution.

Discarded clothes are piling up in landfill sites (government figures indicate that three in five garments end in landfill or incinerators within a year) and wildlife in our rivers and seas is eating synthetic fibres dislodged in the wash.

Wool is a protein fibre formed in the skin of sheep, and is thus one hundred percent natural, not man-made. Since the Stone Age, it has been appreciated as one of the most effective forms of all-weather protection known to man, and science is yet to produce a fibre which matches its unique properties.

CARING FOR YOUR WOOL 

General wear of all wool garments can produce pilling, these are small balls of fibre that form on the surface of your sweater – this can appear around the arm pit area or areas which get heavy use such as contact with desks at work or cross body bags. These pills are caused by loose fibres winding together; tools such as de-pilling combs can be used to easily remove these pills. 

YARN TYPES

British Wool is one of the lowest wool types to pill but it is not uncommon for it to happen – this does not affect the quality of your sweater.

Lamb’s Wool yarn is very soft against the skin but please be aware that some pilling may occur due to the softer nature of the fibres. However, this can easily be managed with a de-pilling comb, ensuring your knit remains looking its best.

CARE INSTRUCTIONS
Wool clothing does not need to be washed frequently. Ideally air your garment out between wears and wash only when you really need to.   Specific washcare instructions for each sweater can be found on the care label inside the garment but as a general rule we recommend hand-washing the item in lukewarm water (35°) with a mild detergent.  Do not rub, wring or stretch the garment, just gently squeeze the suds through the fibres then rinse thoroughly in water of the same temperature.

RESHAPE
Dry your freshly washed garment by smoothing it back into shape and placing it flat on a towel. Allow it to dry naturally away from direct heat, such as radiators or sunlight, and do not tumble dry. Once your garment is dry, press lightly with a cool iron.